A UBM Channel Solution
Reid Overcash, founder of SharedVue, talks about what makes SharedVue stand apart from other content syndication and marketing automation platforms.View Video
Chanel Partner Content Syndication & Marketing Automation Maintain Consistent Messaging Channel-Wide for More Effective MarketingDownload
SharedVue has gathered together some of the best and brightest minds in the fields of marketing and software development. Our programmers don't profess to be marketing experts, and our marketing people don't know much about code, but together, they are a force to reckon with. Not only are we constantly refining our current offerings, but we're developing new products too, with the solitary goal of improving our customers' business.
As a part of the larger UBM and UBM Channel teams, SharedVue's though leadership offers access channel research, enablement programs, demand generation and more.
After beginning his career in pharmaceutical sales for Bristol-Myers, Reid became a partner and vice-president of sales and marketing for Triangle MicroSystems, Inc., a firm specializing in microprocessor-based electronic controls. With a few partners, Reid formed an advertising agency in 1985, known today as Strategic Insights, Inc. The company is locally recognized for its high-caliber talent and unique branding program.
He was responsible for the initial development of Click It or Ticket and Booze It and Lose It as well as a variety of other brand-building campaigns for the State of North Carolina and many private institutions. Based on his years of branding experience, Reid published a book in 2001 about building effective brands in unexpected ways in unexpected environments. It is currently in its second edition.
Reid holds a B.A. in Philosophy from East Carolina University.
John Brown is the technology team leader at SharedVue, and has spent the last decade applying creativity, functionality and efficiency to online solutions. He has led developers through envisioning, development, testing and deployment of various types of business intelligent intranet- and internet-based applications and sites. He is creative and efficient with a focus on utilizing proven, best-of-breed technologies.
Previously, John was the developer of Dell's usability and style guidelines for use on the Dell intranet and was responsible for both the US and global Dell intranet websites. As a leader on the Intranet Services team, John led multiple web developer sessions on topics regarding programming languages, scripting, style and design, usability and heuristics, database development and many other web technologies and tools.
After leaving Dell he was a lead developer at a pharmaceutical startup where his primary focus was building intranet and extranet applications to handle large amounts of complex data. In 2003, John and his partners began Oak9 Solutions, a consulting and software development business. There, his mission was to help small businesses and creative agencies utilize technology to enable marketing strategies online, a focus which has been well-suited to his new role at SharedVue.
John holds a degree in Business from Texas A&M University.
Sara began her career working at Strategic Insights, SharedVue's brand marketing and advertising sister company. After project managing our pioneer syndication client she was the first Account Manager brought on board when SharedVue was founded in 2009. Sara now manages Facilit8, the SharedVue Account Management and Support team, and is also responsible for on-boarding new accounts. Sara specializes in adapting our products to meet the unique business strategies of our clients' channel marketing programs.
Matt Nisonger leads the SharedVue production and execution process. He brings over a decade of major web property development experience to the team working with organizations to refactor their use of Internet digital media to force innovation and drive efficiencies. Matt has been a digital media advocate serving organizations large and small for over 12 years. Matt was chief architect of the CMS powering 400+ musician web sites for Interscope Dreamworks and Virgin Records. He championed early efforts of artist-focused digital content publishing and recording artist DVD development as well as online viral marketing campaigns and wireless channels and interactive music videos in the promotion of artists. His team at the interactive agency Schematic led ABC in designing the first online social networking property. Other firsts include developing American Film Institutes first digital catalog of films and producing Disneys first interactive television games.
Eric leads the Sales & Business Development team at SharedVue. In addition to his sales responsibility in existing and new verticals, Eric contributes to the product development team, helping to identify new platform features to enhance the SharedVue cloud marketing platform. He brings over 15 years of direct and channel sales experience to the SharedVue team, particularly in the technology sector, working for Fortune 500 companies and start-ups, including Eastman Kodak, Xerox/Tektronix, and Accenture.
Eric holds a B.S. in Management & Marketing from Babson College, and an MBA from Suffolk University.
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