SharedVue's Cloud Marketing strategies not only help enterprise
companies more efficiently market
their products via the channel, they also make channel partners
better marketers of
enterprise products and services. Below are just some of the
ways channel partners benefit from
implementing a SharedVue Cloud Marketing solution.
Promotion and product details from the vendor are constant and can prove difficult for channel partners to find--or be outdated by the time it’s integrated. And even with a good partner portal, finding content about vendors' products can be inefficient. SharedVue gives each channel partner a customized console where they receive relevant information updates from vendors instantly without having to wade through volumes of unrelated content.
Odds are, channel partners are more focused on end sales than updating marketing content on their websites. And they may not have the resources or time to always be updating their website. But by implementing SharedVue's syndication code just once, their websites will always display the most up-to-date product and promotion information. This content is constantly monitored and optimized by SharedVue, generating more leads and, in turn, higher profits.
Channel partners have the option of sending automated marketing campaigns about vendors' products directly to their customers. Through the power of the SharedVue Cloud Marketing Platform, channel partners can integrate existing lead lists (from their CRM, SharedVue, etc.) or upload their own. From there, they may distribute marketing materials designed with a specific call-to-action and track their results inside the SharedVue Platform's consoles.
SharedVue's approach to marketing is what really separates us from the competition. While others simply push content out to partners' websites, SharedVue is able to push real content out to search engines and customers, all within the context of channel partners' websites. So when customers look for vendors' products, search engines will index vendor product information and tie it to the channel partner. In addition, SharedVue employs some of the best Web designers in the business to lay out content and create a fresh, user-friendly encounter for channel partners' customers.
Because less of your time will be spent ensuring your channel partners have the latest product information, and because virtually none of your partners’ time will be spent integrating this content, your entire channel marketing program is streamlined. Devoting fewer resources to channel marketing, while reaping better results—such as more qualified leads—makes sense for enterprise companies and their channel partners alike.
We’ve said it before, but it bears repeating: SharedVue allows channel partners to allocate more time into turning leads into sales, and less time updating and becoming educated on vendor marketing content and promoting vendor products. It's all done for the channel partner – automatically. SharedVue's rich, multi-media content generates the leads for partners through call-to-action, Web-capturing methods. Once the channel partner follows up on a lead, SharedVue can even help nurture it into an end sale. Thus, while the quality of the lead goes up, the cost per lead goes down.